The aim of this project was to develop a brand identity for Everyday Adventures,
a startup with a unique product.“A Twist,” a compass that encourages exploration
and embracing the unpredictable. The aim was to showcase the role of storytelling
in branding through the case study of Everyday Adventures. At the core of Everyday
Adventures was a compelling story that promoted exploration, letting go of control,
and challenging oneself. This narrative guided every aspect of the design process,
from visual elements like the logo, colors, and imagery to the choice of tone of voice
and social media platforms.
